Our Story

“SAWALEF” is an ancient and Arabic word used to mean stories, in the welcoming context of inviting others to: share their story, express their feelings and show their personality.  It was a word that was used frequently long ago, especially in the Arab region and the GCC countries.

SAWALEF PERFUMES epitomizes and celebrates the legacy of true Arabic customs and qualities.

Join “SAWALEF ” on an aromatic journey to reveal your inner self and unleash the visionary within.

The Background

Sawalef Perfumes is a luxury perfume brand in the UAE and is renowned for using carefully selected raw materials to create unique fragrances that meet the demands of discerning perfume connoisseurs.

With over 44 years of experience in the fragrance industry, the brand offers a unique range of eau de parfum, concentrated perfume oils, bakhoor, muattar, agarwood, body lotions, and gift sets presented in luxurious bottles and jars. Sawalef Perfumes is currently available in the UAE, with future expansion plans in the Gulf region and international markets.

Mission

We strive to be the global leader through manufacturing and delivering premium quality and innovative fragrance products.

We are focused on providing our clients with the highest quality of raw ingredients alongside the best talents in the industry, with an emphasis on research and product development.

Vision

To be recognized as the global leader in the luxury perfume industry and to connect the world with the fragrances of Arabic Tradition.

Value

Inclusiveness | Participation | Quality | Openness

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