In this world where we all coexist, and at every occasion, friends and families gather to have dialogues, tell stories and create precious memories. We meet and share our thoughts and feelings, our arts and epics, our happiness and sorrows, our ambition and our adventures, our elegance and beauty. We always strive to communicate and meet to establish a space where we share our happiest times.
SAWALEF will be the safe space to free you until you express yourself.
SAWALEF is an ancient Arabic word used to mean stories, in the welcoming context of inviting others to share their story, express their feelings and show their personality. It was a word that was used frequently, long ago, especially in the Arab region and the GCC countries.
SAWALEF Perfumes epitomizes and celebrates the legacy of true Arabic customs and qualities.
For every moment, SAWALEF has a fragrance that reminds you of these precious moments and lock them in your memory or a moment with yourself.
Scent is the most powerful memory trigger
Join SAWALEF on an aromatic journey to reveal your inner self and unleash the visionary within.
STORY OF OUR LOGO
Calligraphy is the art of forming beautiful symbols by hand and arranging them well. It's a set of skills and techniques for positioning and inscribing words so they show integrity, harmony, some sort of ancestry, rhythm and creative fire.
Red Gem Stone