Our Story

In this world where we all coexist, and at every occasion, friends and families gather to have dialogues, tell stories and create precious memories. We meet and share our thoughts and feelings, our arts and epics, our happiness and sorrows, our ambition and our adventures, our elegance and beauty. We always strive to communicate and meet to establish a space where we share our happiest times. 

SAWALEF will be the safe space to free you until you express yourself. 

SAWALEF is an ancient Arabic word used to mean stories, in the welcoming context of inviting others to share their story, express their feelings and show their personality. It was a word that was used frequently, long ago, especially in the Arab region and the GCC countries.

SAWALEF Perfumes epitomizes and celebrates the legacy of true Arabic customs and qualities.

For every moment, SAWALEF has a fragrance that reminds you of these precious moments and lock them in your memory or a moment with yourself.

Scent is the most powerful memory trigger

Join SAWALEF on an aromatic journey to reveal your inner self and unleash the visionary within.

Round-table Talks
In the world of lifestyle's allure, a gathering flourishes, where hearts unite, weaving tales of equality, and embracing the exquisite patterns of shared dreams.

Red Gem Stone
Early in history and culture, red gemstones have prevailed as prized rarities, reflecting emotions that go from deep passion to fierce a sense of Kings, sultans, and empires engaged for their compelling allure, entangling love, passion, romance, and enthusiasm within their fierce limits.